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The Challenge

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How might we restore vibrancy in cities and regions facing economic decline? Read the challenge brief

Inspiration

Mission #1 Explore Vibrancy Find out more...

Business + Art Coincide: Wynwood Walls for Art

Whereas street art has always been seen as more of an outlawed activity, a sign of a bad neighborhood and one in delapidation. Here's an example where a real estate developer together with artists help to revitalize a district.
In downtown Miami, a downtrodden warehouse district called Wynwood, which two decades ago was a place for shootouts, is now a hip area, night and day, thanks to the developer Goldman Properties. Within the neighbourhood of Wynwood, an old industrial area west of Biscayne Bay downtown, Goldman has bought nearly 24 buildings for 35 million dollars since 2004. Goldman’s strategy includes making the area appealing for artists. He pays for housing for artists, who have made several large-scale murals in the neighbourhood.

Any type of project would require funding, and the help of individuals who want to see a better future for the area. This is one example of business meets art that works. 


Mission #1 Explore Vibrancy Find out more...

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