The Challenge
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How might we restore vibrancy in cities and regions facing economic decline?
Inspiration
Mission #5
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Interactive Piano Stairs
Interactive piano stairway in Stockholm encourages commuters to ditch the escalators, making it more fun to go up the stairs every time!The campaign that became viral back in 2009: to encourage people to take the stairs instead of the escalator, regular stairs at the Odenplan subway station in Stockholm were turned into a giant functioning piano keyboard. Not surprisingly, after the piano stairs were installed, 66% more people than usual chose the stairs.
This was part of a campaign by Volkswagen, and included in the website The Fun Theory where they believe that "something as simple as fun is the easiest way to change people’s behaviour for the better." Which in this case, it certainly did!
Maybe this kind of interactivity could be used to turn dark streets or dangerous alleys in a city more alive, and maybe include interactivity using light as well?
Mission #5
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Comments
November 24, 2011, 01:32PM
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December 04, 2011, 11:58PM
November 23, 2011, 05:21AM
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November 22, 2011, 01:08AM
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November 22, 2011, 11:49AM
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November 22, 2011, 01:22PM
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November 22, 2011, 03:00PM
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November 22, 2011, 11:20PM

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