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How might we restore vibrancy in cities and regions facing economic decline? Read the challenge brief

Inspiration

Mission #5 Surprise Us Find out more...

Preserving heritage to draw back talent

What ties us to a place? How can we preserve those physical reminders that give us identity so that when times get tough, local talent choose to stay (or return) to innovate for change rather than leave?

A less-documented trend in China currently is the number of young professionals and college students who dream to return and develop their hometowns instead of staying in thriving economic hubs. There is familial ties, but also the desire to live in the places that hold emotional significance to them, the food that they're familiar with, the physical reminders that anchor their identity.  They want to use this sense of local loyalty and pride to bring up their city with them.

A conflict presented here is that as a place develops, the old places that you remember - the streets, the old houses, the mom and pop stands, these physical reminders that anchored our memories to the past and inspire our local loyalty - they all gradually disappear. How do we balance modern and economic development with retaining the identity of a place?

Mission #5 Surprise Us Find out more...

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December 04, 2011, 04:51PM
You raised a very important question. I was born and raised in Hungary but the last 5 years I spent in Sweden and China, and whenever I go home I look for the places and the feelings I had when I lived there.

I think it is quite tough to keep the identity of old places in developing countries because in those places somehow the focus is so much on growth and money these days that they easily forget about their heritage. Just think of how many hutongs Beijing demolished in order to build skyscrapers. Or that they have actually removed the old city wall and build the second ring road instead.

The reason for such behavior is quite simple though and I believe it is related to the Maslow pyramid of human needs (http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs). I think developing societies are often focused on the lowest levels of the pyramid such as psychological needs and the need for safety. At the same time keeping your heritage belongs to the need of love and belonging which only comes up as an important thing for societies when they have satisfied their psychological needs and their need for safety. But developing countries have not necessarily done that.

So your question could be rephrased to: how can we help developing countries get to satisfy their two basic needs so that they can also focus on the need of love and belonging? (And I wish I had the answer because then we would be able to erase extreme poverty and violence in the world)
November 24, 2011, 09:46PM
Very nice inspiration and great question Jenny. It reminds me Sherry Turkle's work on Evocative Objects: http://www.amazon.com/Evocative-Objects-Things-We-Think/dp/0262201682
or Marcel Proust's famous little madeleine: http://www.haverford.edu/psych/ddavis/p109g/proust.html
 :-)
Anne-Laure Fayard's reply to Szilvia Varga's comment
November 24, 2011, 09:48PM
You might also find this book Taking Leaving Moving interesting: http://takingleavingmoving.com/index.php?/project/order/2/
Jenny Jin's reply to Szilvia Varga's comment
November 28, 2011, 04:21PM
Thanks so much for the book recs, Anne-Laure!
November 24, 2011, 09:14PM
Thoughtful provocation, Jenny.
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