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Rebranding cities. Recovering Cities Self-Esteem.

A big rebranding project that starts as an art action. It's just a simple idea, a task force, a big event, an independent experience, with one main objective, rebuild the self-image of an abandoned city or neighborhood.

— Ernst Fischer

A joint effort bringing volunteers from all over the country, sponsored by the private sector, who will provide all the necessary tools to clean, gardening, paint and start building a new social environment.

Using the available social resources to connect and mobilize a solidary and collective labor, a cooperative work between friends and neighbors to create a gigantic Installation project.  A huge experimental laboratory where the abandoned city is the blank canvas.

If we imagine that cities are like people, as a living entity, the way that the city reflects and mimics the human idiosyncrasy, why not treat them as a macroscopic version of a human and use all the available tools to recover a city's self-esteem?

Call to action:
Reviving cities through self-esteem.

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