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Supporting Local Business

The Wedge Card is a new take on a loyalty card. It offers discounts for shopping locally and helps promote and protect independent and local businesses. "By encouraging people to shop in their neighborhood, an active, vibrant and loyal community is supported. The Wedge is a loyalty card with a difference. No store with more than 10 branches can participate. The card costs 20£ ( 39$), of which half goes to local charities. It then gives special offers and discounts, usually 10% off, at nearly 100 shops. Merchants hope that the Wedge Card will give people an extra incentive to shop there rather than in the superstores. Maggie at French's Dairy sums it up: 'I feel very lucky to be amongst traders who are all pulling together to preserve what we've got. It's essential, absolutely essential, otherwise, what does the world become?' Initially the money will all go to two local charities, but in future customers will be able to choose the charity to benefit from their card."

http://www.wedgecard.co.uk/Home

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