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How might we restore vibrancy in cities and regions facing economic decline? Read the challenge brief

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Mission #1
Explore Vibrancy
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Mission #2 Share Stories Find out more...

Umpqua Bank restores vibrancy in local communities

This is a story of the bank that cares about local communities, participates in social life of a town and helps people to be closer to each other.

www.umpquabank.com

Umpqua Bank has rolled out a new iteration of its award-winning neighborhood store concept in Seattle’s Capitol Hill district. The Capitol Hill store features elements not yet found at other Umpqua locations including the “Discover Wall,” an interactive touchscreen that digitally showcases financial tools and product information, along with videos by local artists.

The wall also incorporates something Umpqua calls its “Return on Responsibility” module, featuring real-time information about the ways in which Umpqua supports the community engagement — hours volunteered by bank associates, youth financial literacy initiatives, charitable contributions made by Umpqua, etc.

Other features in the 2,897 square-foot location include Umpqua’s “LocalSpotlight” program featuring local merchants and there products. There is also café space for consumers to bank online, surf the web and explore Umpqua’s in-store digital experience.

And are you ready for this? There’s even a hotline phone so customers call the bank’s president directly.

Mission #2 Share Stories Find out more...

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Sarah Fathallah

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November 29, 2011, 10:47AM
The funny story about Umpqua Bank is that they were the very first to have the "flagship" store concept (the first one was in Oregon) that was then used by many giants (including Citibank). The sad part is that they kept the "Apple Store" feel of it (using impressive interactive walls, nice interfaces and sleek furniture), and got rid of the community events part of it.
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 29, 2011, 05:09PM
Sorry, I didn't catch it. By "They" you mean giants and others who copied the idea? Or did Umpqua also get rid of community events part?
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Sarah Fathallah's reply to Sarah Fathallah's comment

Sarah Fathallah

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November 29, 2011, 10:48PM
I meant the big banks. Sorry for the confusion.
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 30, 2011, 08:30AM
Oh, ok ))
Thanks for the explanation.
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Arjan Tupan

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November 19, 2011, 07:20PM
Great find, Vladimir! Looks amazing. Businesses like this could really have a great impact.
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 19, 2011, 07:34PM
Yeah, it's a nice business model. Really human centered. But I've never thought of it as vibrancy restore tool before. We've found out already that communities are the heart of any city. Human centered services could help restore vibrancy and bring people together.
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Vincent Cheng's reply to Sarah Fathallah's comment

Vincent Cheng

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November 20, 2011, 06:58AM
Awesome, agreed that it really shows what kind of an impact business can have (even banks that are often seen as impersonal these days), if they can align around a social/community purpose, beyond simply profit.
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Meena Kadri's reply to Sarah Fathallah's comment

Meena Kadri

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November 20, 2011, 11:07PM
Nice call Vincent – for social dividends to be a driver as well as financial ones!
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 21, 2011, 05:44PM
I've just found out that Deutsche Bank copied this model for its office in Berlin! http://www.flickr.com/photos/deutschebank/3417517397/in/set-72157616424811198/
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Joaquin Samper's reply to Sarah Fathallah's comment

Joaquin Samper

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November 26, 2011, 07:21PM
Agreed, great find.
This is a very interesting concept, that at least in the US has proven not to work, especially with rising unemployment.

http://www.youtube.com/watch?v=MBIo0NplTJ8

Anyway it is an extremely interesting point, and a good start for US local banks to learn about.
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 26, 2011, 07:38PM
Joaquin, thanks for the additional data!
With my friends we had discussion before if solutions lake that could help us with our challenge. It's true that the concept doesn't help much to fight economic crisis. And unemployment is a key factor here.
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 22, 2011, 04:26PM
The best ideas are simple! )
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Arjan Tupan

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November 19, 2011, 07:32PM
Oh, something different: links don't work in the summary part of an inspiration (or concept). So it's better to put them in the description section. Or in the comments. Like this: http://www.umpquabank.com
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Vladimir Melnikov's reply to Sarah Fathallah's comment

Vladimir Melnikov

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November 19, 2011, 07:40PM
Oh, thanks. I repaired it!
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