OpenIDEO - How might we restore vibrancy in cities and regions facing economic decline? - Inspiration

The Challenge

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How might we restore vibrancy in cities and regions facing economic decline?

Inspiration 894 inspirations

Concepting 329 concepts

Applause 329 final concepts

Refinement 20 final concepts

Evaluation 20 final concepts

Winning Concepts Announced!

Realisation Ongoing

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Mission #1

Explore Vibrancy

Share your definition of what vibrancy looks like where you live. Find out more...

Mission #2

Share Stories

Tell us about the cities and communities you know are currently struggling or in the process of revitalising.

Mission #3

Get Active

Take some time to get active and explore your own community – then report back what you learned. Find out more...

Mission #4

Collect Insights

Interview someone living in a struggling city or region to learn more. Find out more...

Mission #5

Surprise Us

Got an Inspiration that doesn't fit the other Missions? Find out more...

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Mission #1 Explore Vibrancy Find out more...

Use Branding

New Yorkers will complain that Sex and the City changed Manhattan forever, but where would the city be without all the cultural references in film, tv and literature to back it up? Marketers use product placement; struggling cities can do the same.

When JUCCCE (the Joint US-China Coalition on Clean Energy) wanted to promote a sustainable lifestyle, they turned to TV and movie producers. As drivers of common experience, TV and movies can serve as experiments for viewers - they might see themselves taking out recycling or living in San Francisco, for instance.In an increasingly globalized world, branding - and these mini-visualizations - will be key to advertising all of the interesting and unique facets of a city and attracting people to one city over another.

Mission #1 Explore Vibrancy Find out more...

Comments

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Fred Krawchuk

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December 05, 2011, 02:30AM

Hi Alexandra,
Thanks fr posting this. You reminded me that Kid Rock (support for "made in Detroit" products), and Eminem (collaboration in the Chrysler TV commercial) show that it is possible for Michigan-born (and other) artists with branding power can make a difference in improving Detroit's image.

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Lindsay Wright's reply to Fred Krawchuk's comment

Lindsay Wright

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December 05, 2011, 05:20AM

This was also the first thing to come to my mind! It is important for local celebs to step up and help their community have a voice in times of struggle. I think that's why Eminem's commercial with Chrysler at the last Super Bowl struck a cord with so many people. But how do you do that in smaller communities that may not have a spokesperson opportunity such as Eminem or Sex in the City?

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Paul Reader's reply to Fred Krawchuk's comment