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The Challenge

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How might we restore vibrancy in cities and regions facing economic decline? Read the challenge brief

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Local Community, Rewards Program, buy locally, community, local business, points

Winning concept
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Buy Locally, Connect Locally

So many products and services are not made here so buying locally helps you connect with others invested in supporting local economies. This is not only beneficial to communities, but is personally rewarding and a rapidly growing lifestyle choice.
Objective:
This concept shows how we can encourage people to foster local activities, support local economies as well as get rewarded through a mobile application and digital platform. Many products and services are not manufactured locally or even in the same country, but so many small businesses that dedicate their time and energy in designing, crafting, building and making from furniture, food, clothes, coffee, banking, etc. locally and people are not aware of. This concept helps people connect directly digitally and physically. Putting our money back into the same community will ultimately stimulate cities and regions facing economic decline.

The app allows people to locate local stores that carry local products and services. People can also scan products that they find and add them to a growing database. In addition, people can compare prices, provide ratings and find where the products are made to help them make the most informed purchasing decision.

Benefits of buying local:
There are benefits not only for the community members, but for the businesses that participate. Information on local businesses will be made available on this platform. They have the opportunity be rated, earn badges and offer incentives for people to come back. Simple yet informative signs and stickers for local products and businesses will help grow the awareness within the community.

It not only fosters a local economy and leverages local knowledge, but physically and digital connects people to each other, which is often lost in the anonymity of large urban areas. Ultimately, promoting the unique qualities of the local community will also promote a more sustainable lifestyle and city for years to come. 

• Highlights the local unique businesses and improve quality of services

• Promotes entrepreneurship

• Create job opportunities that stay locally and stimulate the economy

• Brings community members together

Features:
• Find local businesses via community members, recommendations, rating and based on location.

• Growing database that community members can add services, business and scan products on the spot and find out how local products are.

• The point system and badges will encourage people to support local businesses and activities as well as for businesses to improve their services and source local workforce and products that are visible to the public.

• Kiosks, bulletin boards and public interfaces at markets and bus stops can service as general information and search, especially for people who are not interested in the mobile application at the moment.

• Connect locally with like-minded community members. Local businesses can deepen their relationship with regular customers and provide them with special deals and points for their purchases.

How can your idea be scaled so that it's implemented in cities around the world?

Each city, like Detroit, has it's own unique local businesses, products and services. Although each community and economy differs, the application builds upon the same universal values and promotes these unique qualities. The application would utilize GPS location services to provide the member with relevant information regardless of their location. A visitor to Paris, for instance, would have access to firsthand knowledge of local vendors and products provided directly by local community members. In turn, local tours and routes could also be created to promote the local businesses for not only tourists, but residents to explore and support cities they live in and stimulate their own economy.

My Virtual Team

Thanks everyone for the comments/suggestions as well as supporting this idea! Eric Sforza http://www.openideo.com/profiles/45606938/ Meena http://www.openideo.com/profiles/meanestindian/ Mike McDearmon http://www.openideo.com/profiles/mickdee/ Rebekah Emanuel http://www.openideo.com/profiles/rebekah/ (song in the video: "Anecdote", Ambulance Ltd)

What resources (money, time, people, technology, etc) will your concept need to be successful?

Considerations: The idea is there, but getting a group of community members together to prototype would be great. To get the concept working, it will need a development team to program the the mobile application, then build an corresponding online platform. The application can be first launched on mobile devices then scaled to include touchscreen public interfaces at markets, kiosks, bus stops etc. that serve as bulletin boards and allow people to connect in common spaces. Support from local businesses listed on the app helps to build awareness around the application ecosystem. Eventually, the platform will need a content manager or team to host and manage the database as it grows and expands. The concept relies heavily on a core number of people who are regular users to contribute to the database by tagging locally made products. Enthusiastic 'buy local' advocates in the community would likely be willing to volunteer their expertise to get it started. The 'buy local' members can also provide their point of view and showcase their favorite local spots. This could expand to sharing and learning a new skill or trade within the community. This builds on the idea such as wikipedia of knowledge. Local business leaders are also important to spread the word and materials on how the program works. Private donations and or public funding could help expand the network. As more cities and local economies become digitally connected participation in the system will be a valuable long-term investment.

What steps could you take to implement this idea today?

Currently, businesses offer points and rewards encouraging customers to come back. This idea is about combining all those incentives into one platform instead of several individual systems. This will build a collective incentive to continue supporting participant businesses. It also gives people a way to contribute to the broader community and find more local products through a shared network of knowledge and recommendations. Several local incentives and campaigns promote people to buy local, but connecting these into a platform allows people to search and share more easily regardless of what city they are in. Business could bolster their brick and mortar 'buy local' campaigns by also promoting their local products and services within the application's social network. Physical signs within stores and community can encourage people to learn more about the platform and be more mindful about local products and services such as showcasing local products of the week and where they come from as well as how many miles it took to get here (check out the example of the Food Miles and Featured product photos I found in Madison, WI and Chicago, IL). As the concept further develops, another way to promote this idea is to propose tax benefits for businesses who source local workforce, products, give back to the community. An example of how businesses work with nonprofit organizations is by offering discounted products and/or services for people who earn points for doing local activities such as donating blood at donation centers or volunteering their time at an after school program. This will bring in more people into local business and increase turnout for local activities bring awareness of Buy Locally, Connect Locally to the broader community. To hit the ground running, businesses will need: • Get local businesses listed with physical stickers/signs and local awareness campaign such as Buy Local Pledge: http://www.openideo.com/open/vibrant-cities/concepting/business-to-business-buy-local-pledge/ • Get local businesses listed on local application application to continue to build awareness around the application ecosystem such as Green Maps: http://www.greenmap.org/ • Help initiate the local movement and encourage other businesses to join. • Feature local products and services from your business on an interactive map and link to app and website. • Post available local spaces that are available such as Zipspaces: http://www.openideo.com/open/vibrant-cities/concepting/zipspaces/. These vacant spaces can feature local start-ups, businesses, classes and/or activities that are highlighted and bring people together.

Evaluation Results

1

How well does this concept restore vibrancy to cities and regions facing economic decline?

This concept will definitely restore vibrancy to struggling cities
This concept has potential to restore vibrancy to struggling cities
This concept will not restore vibrancy to struggling cities
2

How scalable is this concept across struggling cities and regions worldwide?

This concept could be scaled for impact across multiple locations
This concept will take a fair bit of work to build and scale
This concept is not particularly scalable
3

Does this concept require a lot of resources (time, money, people, etc) to achieve impact?

Not really – few resources would be needed to get results
Somewhat – significant resources would be needed to get results
Yes – considerable resources would be needed to get results
4

How easy would it be for our community to design an early prototype of this concept?

Easy – we could start prototyping this today
A bit tricky – but we could figure it out
Not at all easy – we'd need help from outside experts on this
5

Overall, how do you feel about this concept?

It rocked my world
I liked it but preferred others
It didn't get me overly excited

Comments

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Martine Allen

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February 27, 2012, 05:56AM
I love this concept, teaching people to be sustainable and aware of their carbon foot print but also be invoved with thier local community and support it, not only giving people to fresh produce but allowing small businesses to grow!!
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Martine Allen's reply to Martine Allen's comment

Martine Allen

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February 27, 2012, 06:02AM
also I love the idea of showing the consumer how many miles the produce has travelled to get to the store so they become more aware of where their food comes from and how they ahve helped their local community by getting it from xxx farm instead of buying it froma big supermarket where the produce has travelled loads of miles to get to them!
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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February 27, 2012, 04:38PM
Thank you Martine! It's definitely an idea that embodies all the issues you mentioned and glad other people see the value in connecting with food and people locally!
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Sai Bhaskar Reddy Nakka

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January 20, 2012, 04:27AM
Congratulations Annie! Good to see that your concept is one of the winning concepts. These approaches would move cities towards sustainability.
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Nathan Waterhouse

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January 19, 2012, 11:16PM
Congratulations Annie, great concept - I can't wait to see what this might become!
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Laura Espiau

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January 18, 2012, 01:23PM
Hi Annie! Yes, it make sense to take advantage of the experience of small companies to help potential entrepreneurs in the same community. Actually, in Barcelona Activa are there also specific programs to help entrepreneurs in traditional SMEs sectors (like retail, artcraft, etc), and this includes mentoring by already exisiting local SMEs. You can see it here http://www.barcelonanetactiva.com/barcelonanetactiva/en/company-creation/tailor-made-programs/oferta.jsp
P.S I don't get any commission for promoting this! : )
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T. Annie Nguyen

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January 19, 2012, 07:25PM
This is really nice that programs are set up to help people get started in their own local craft and have information in one place. Thanks!
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Laura Espiau

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January 17, 2012, 12:13PM
Hi! I like the idea of promoting local products and connecting local businessess at the same time.
Regarding the cooperation between big companies and SMEs, you can see some examples of it at Barcelona Activa (local development agency of the city of Barcelona). There are activities like: “Lunch with...” (a group of 10 or 15 local SME have lunch with the CEO of a big company of reference from the same sector or a complementary sector, so they can share market experiences and look for spaces of collaboration), “Visiting..” (a group of SMEs visit a big company, again from the same sector or a complementary sector). In this way, in addition to the (proven) possibilities of collaboration (big-SME, but also SME-SME), big companies take advantage of the flexibility and specialization of smaller companies, and these learn from the larger market experience of the big company.
You can have a look of it here: http://www.barcelonanetactiva.com/barcelonanetactiva/en/growth-and-consolidation/networking/index.jsp

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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 17, 2012, 07:05PM
Hi Laura! Thanks for providing an example of connecting big business with smaller ones. The opportunity it provides both sides are valuable. I think it would be necessary in this concept to also provide successful small businesses, which may want to stay small, an opportunity to share their experiences, expertise and knowledge with people who want to start their own businesses in the same community. Providing a way to do that like your link is a great idea to add and making the process easy to do as well.
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Rebekah Emanuel

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January 09, 2012, 03:23PM
Annie, Love the idea and how this is all developing in conversation. As you were talking about points my management consultant hat began coming on....

One of the main reasons businesses use "points" for customers is not only to encourage customer loyalty (which Buy Locally, Connect Locally leverages beautifully) but also to gather information on customer data. For example every time you swipe your CVS card they know that someone from your zip code in your age range with x buying history is getting generic brand hand lotion. Then they can predict stock inventory, design-to-value (where companies develop products for certain types of customers), and advertise more adeptly. Currently many local brands may not have enough infrastructure to gather and process this type of information--but this platform is the perfect solution to that.

Here is how it could work:
1) Customers who wanted to could share certain elements of their profile (age range, zip code, interests)--perhaps linked from their facebook accounts. (This sharing could be rewarded by extra points, social networks or other incentives so it was not sneaky or coercive but open and social-network style).
2) Then when local businesses received interest or purchases from these customers their data would be entered into a back-office database. (The databases designed for this type of thing already exist in well refined form, used by most large companies--in fact I suspect Steelcase, and most other companies based in Detroit use one. Perhaps these stakeholders could leverage their experience with this to create a same-model database to sync with this app.)
3) Businesses could process this data to learn more about their clients buying patterns and desires.
This could happen one of three ways: a) The businesses could each do it individually. I recommend against this because it takes money and expertise to do this well, and a scaled model is more cheaper all around. b) A central group could do basic analyses, available to local businesses at a nominal fee, or sponsored by the city. Each business could pay for more complex analyses as desired. c) Businesses could be willing to share information. Under this model, a networked picture of customer needs and interests across the city could emerge, showing potential for new local businesses and start-ups. (Here and everywhere you would want to make sure all personal data was scrubbed and secure, following best practices with data safety.)

I think one of the most amazing things about this idea is how it helps local businesses tap into broader resources that larger companies often have. This is another way to do that via this platform.
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Rebekah Emanuel's reply to Martine Allen's comment

Rebekah Emanuel

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January 09, 2012, 03:26PM
One more idea! Not neglect larger businesses..they too can bring much vibrancy and safety to neighborhoods facing tough times. What if larger businesses wanted to share their customer-trends information for the relevant zipcodes in exchange for attracting more complementary local businesses to the nearby vicinity. (Think biology where a large tree provides the right set up for unique and diverse lichen to grow) E.g. Perhaps Lululemon is willing to share its data on customer evolution for this city, and is simultaneously interesting in attracting independent yoga studios and small farmers markets to the area it will set up its shop to encourage more traffic and the brand image it wants--a little locus of limber-bodied neighborhood folks could emerge.
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Simon Morfit's reply to Martine Allen's comment

Simon Morfit

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January 09, 2012, 11:42PM
Great idea to involve businesses of all sizes - from small and local to big and (multi)national.
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 10, 2012, 12:06AM
Thanks Rebekah for the suggestions and ideas! There's definitely a benefit for local businesses to learn more about their customers and tailor that experience and get to know them. I'm also glad you brought up the concern of sharing personal data as a lot more information comes in, it can be difficult to maintain securely, especially bigger companies. I think people may not want to share with bigger companies, but willing to share with people in their local community.
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Simon Morfit's reply to Martine Allen's comment

Simon Morfit

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January 15, 2012, 02:57AM
As another example of how big businesses can help out their local counterparts check out Starbucks' participation in the createjobsforUSA.org campaign. The coffee powerhouse along with the Opportunity Finance Network supports community development financial institutions (CDFIs) to invest in low-income and disadvantaged areas. In essence, these organizations team up and pool resources to provide loans and needed investment capital to struggling communities. The loans have a high repayment rate and the repaid money is then re-invested in the local community - creating a virtuous cycle. It's an interesting model of really looking at and working with all parts of a business ecosystem - from small and local to larger and supra-local - to revitalize area business ventures.
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T. Annie Nguyen

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January 17, 2012, 03:52AM
Looks like a great model to get funds going for communities in need. Thanks Simon for sharing this!
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Anne Kjaer Riechert

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January 13, 2012, 03:37AM
Congratulations Annie, what a great concept! It reminds me of the "slow food" and the "New Nordic Kitchen" movement.

I think it could be cool if one could build an app with a sliding bar, which would allow me to choose myself how far "local is" ex. 5 km radius, 10km, 50, 100 km radius.

Secondly I think it would be a great app when I am traveling as well. When I am a tourist, I usually want to try out "real local" cuisine and buy "locally produced" souvenirs, and I believe your app could help me do just that - especially with a tag-enabled, search function. So I could type in "Karry Wurst" when I am in Berlin, and it wougd then show me places close to where I am, where I can get my food. It would provide me with instant information which is good for the planet as well. Love it!
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T. Annie Nguyen

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January 13, 2012, 07:49AM
Thanks Anne! I love the idea that anyone anywhere can also use the app, especially visitors wanting to check out great local stuff and new to the area. I'm always looking for that as well :)
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Sai Bhaskar Reddy Nakka

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January 11, 2012, 04:19AM
Food is the basic need, grow food locally and buy and get connected. Apart from other products, food should be given top priority.
http://www.openideo.com/open/vibrant-cities/concepting/grow-your-own-food-in-urban-areas/
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T. Annie Nguyen

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January 12, 2012, 05:33PM
I agree that food is very important and getting people to support locally grown food is something I feel the concept can do and probably what people think of first. I also feel that so many products are not manufactured locally or in the US that finding people who carry products they designed, crafted and built keeps businesses, jobs and money within the community sometimes is overlooked. I hope the concept brings awareness about all the things we own and buy as well as bring more value to people to help bring us these things and services.
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Brian Redondo

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January 11, 2012, 12:49AM
Great idea! I think it would be great to have the app have Facebook and Twitter integration so that every time you buy or support locally, the app automatically shares that information with your social network, citing the location, business, products involved. This would not only get more people interested in the app, but would generally raise awareness about supporting local businesses.

And awesome video!
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 12, 2012, 05:26PM
Thanks Brian! So many people are connected today that it would be easy to link with social networks that are currently available and spread the word.
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Eric Sforza

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January 06, 2012, 03:17AM
Great concept. Having shared and interchangeable points between business might make things tough. There would need to be a simple and straight forward system in place that will allow fairness since there can be user and business that can abuse the system. Points shouldn't be too easy or hard to obtain. Maybe something about the lines of:
1pt : checking in, and for every 3 product reviews
2pts : for a purchase
3pts : for a select action (visit 2 local businesses and scan products to the database, check out a book from the library, donate 'x' to the local soup kitchen, etc...)

Local businesses can be encouraged to participate by allowing them to offer up to 3 deals/week in the app, stating points needed for each deal (or pts rewarded), and they can sponsor deals in order to get a 'deal of the day' feature.
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 06, 2012, 03:24AM
Thanks Eric! I agree points can get complicated, but creating a very simple point system will be easy for people to get as well as feature deals.
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Eric Sforza's reply to Martine Allen's comment

Eric Sforza

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January 06, 2012, 07:42PM
Thanks for the reply T.Annie! I've always found that complexity creates resistance among buy-in. The easier the process is to understand for consumers and businesses, the more likely they are to become advocates.

Related to this - what about a spin-off app, or section, to feature local non-profits? Points can be earned by donating time or resources, and events can be sponsored by local businesses.
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 09, 2012, 07:43AM
I love the idea of also supporting services, such as nonprofit. I think people would like to donate in other ways, especially since for most finding time can be difficult.
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Whitney Quesenbery's reply to Martine Allen's comment

Whitney Quesenbery

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January 09, 2012, 02:15PM
What about points or badges for business with things that show they are a good business (good ratings on health inspections), supporting community projects (adopt a street, mentoring), hiring local-local staff, or other things that tie them into the community.
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 10, 2012, 12:08AM
Hi Whitney! Great point that badges and points can be beneficial for businesses as well. I thought businesses would also be rated, but providing more information such as community projects they support the better for everyone.
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Meena Kadri's reply to Martine Allen's comment

Meena Kadri

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January 10, 2012, 10:21PM
Great builds, guys. Be sure to update your actual post with your new, collaborative ideas before Evaluation starts tomorrow!
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Meena Kadri

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December 18, 2011, 09:45PM
Great to see you made it back to post this in the Concepting phase! Also took me back to this simple idea from our Local Food Challenge http://www.openideo.com/open/localfood/concepting/-the-far-away-food-tax-local-food-security-concept/ and made me think you might add a non-virtual build to your idea with something along these lines.

We're anticipating discussions to flourish here and your ideas to evolve. You can make updates to your entry at any time using the Update Entry button up there on the right. Here's an example of how built up ideas can get over the course of a challenge: http://www.openideo.com/open/localfood/winners-announced/public-kitchen/ Bring on the builds!
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Paul Reader's reply to Martine Allen's comment

Paul Reader

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January 08, 2012, 02:08PM
Great to see revival of fundamental values from last century when life was simpler and less controlled by the conglomerates.
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 09, 2012, 02:43AM
Thanks Paul! I think it can be hard to find local products so hopefully this highlights the economic benefits for everyone.
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T. Annie Nguyen

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January 09, 2012, 08:49PM
Thanks Meena for the helpful links! I like the idea of the food tax that promotes local food source.
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Mike McDearmon

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December 22, 2011, 05:05AM
I totally dig this! The point system brings the angle of positive competition to supporting local business. Have you thought about a badge system or some other kind of fun statuses that users can unlock as they get more active in the community? Google does this with their new Building Maker software: http://support.google.com/sketchup/bin/answer.py?hl=en&answer=1004636

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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 09, 2012, 02:49AM
Thanks Mike! I'm not familiar to with Google's Builder Maker, but plan to incorporate visual badges that encourage people to participate. This article here highlights gamification/game mechanic elements such as social badges that can improve the overall interaction people have overtime. Check it out if you are interested: http://radar.oreilly.com/2011/04/gamification-purpose-marketing.html. Cheers!
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OpenIDEO

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January 05, 2012, 08:58PM
Congrats on this idea making it into our Refinement shortlist! We especially liked that this app is consumer-facing and clearly details the incentives for participating. During Refinement, let's consider how local businesses might be incentivised to be part of this venture. What offline additions could be added to the concept (local produce stickers, etc) to reinforce and attract folks to use the app?
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 06, 2012, 03:22AM
Thanks! I will definitely consider how to reinforce the concept as well as hearing the comments/suggestions. Glad to be part of the refinement phase with all the great concepts.
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Eric Sforza's reply to Martine Allen's comment

Eric Sforza

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January 06, 2012, 07:57PM
Thinking along the lines of incentives for local businesses - a lot of things are outsourced (bought or made by outside vendors) yet sold locally. What if there was a back-end system for businesses where local businesses can be encouraged to utilize each others resources. Think of it as an amped up SBA. You can even use a points system (Karma System) here for discounts, featured listings, extra support, etc.. So if I own a coffee shop, I have an incentive to purchase muffins/bagels/soups from other local businesses instead of Costco.
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T. Annie Nguyen's reply to Martine Allen's comment

T. Annie Nguyen

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January 09, 2012, 02:35AM
Thanks Eric! Originally had the idea to give products a rating as well. Four stars meant products were sourced 20 miles or less away, 3 stars - 50 miles or less, 2 stars - 100 miles or less, and 1 star for 200 miles or less. This helps people decide between several products and compare their 'mileage' and how local it is.
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OpenIDEO

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December 21, 2011, 08:19PM
Congrats on this post being today's onsite Featured Concept!
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A visual representation of the connections between this and other concepts.

Related Themes

Enable Entrepreneurship Create Connections Foster Local Identity

Concepts this built upon

Business-To-Business Buy Local Pledge Business-To-Business Buy Local Pledge's thumbnail

Inspirations this built upon

Supporting Local Business Supporting Local Business's thumbnail Portland, Oregon giving points for local patronage Thumbnail : www.supportland.com Buy Locally, Connect Locally Thumbnail : 13131487
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