The Challenge
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How might we design an accessible election experience for everyone?
Concept
Relax!
During the Inspiration phase, I was struck by one thought: voting seems to be stressful for everyone, regardless of your abilities or needs. How can we help people relax on election day?This concept is really four small ideas wrapped into one. My hope is that each tiny idea will inspire all of us to keep building and growing these ideas into distinct solutions.
So, how can we help everyone relax on election day?
Make it ok to slow down: Across the board, people in the Inspiration phase said voting made them nervous. I remember one inspiration mentioned a person wanting to rush through the actual voting process because he or she was worried they were taking too long. This had led the poster to be concerned that maybe they hadn't voted correctly. How can we design concepts that make it ok for folks to slow down, take a deep breath and take their time? What if we could reframe the waiting process for folks in line so that the people voting didn't feel like they were inconveniencing everyone behind them by taking so long?
Make it fun to wait in line: Building on this, I was inspired by posts about waiting in line, either at Disneyland or the Apple Store. Again, how might we reframe the waiting in line experience so that it doesn't feel like a queue you just want to get out of, but a gathering of a community that's choosing to participate in something meaningful, fun and worthwhile? I've drawn a clown for this, which might not be quite right, but how could we make waiting more fun?
Make it ok to ask questions: One additional thought came to me when I read through inspirations: people are nervous to ask for help. Of course, a big component of our challenge is thinking about supporting independent and private voting for everyone, but I don't believe that asking for help runs contrary to this. What if election officials and poll workers saw themselves more as high-end hotel concierges on election day? How can we make it ok for voters to ask for assistance, just as you might ask a concierge to make your dinner reservations when you're on vacation?
Make it social - but special: This is really two ideas rolled into one. On the one hand, elections can be social. They're something we participate in together and we even saw during Inspiration that voting in some countries is treated like a national holiday. On the other hand, I really think it's important to celebrate that each voter's vote is special. Even more so, the way in which each voter votes is special. Each voter may need a different technology or tool to cast their ballot in a way that fits their needs, their's is still a vote worth counting and celebrating. What if we could pass out 'I Voted' stickers that didn't just say you voted, but that you did it your own way?
Hopefully these idea-starters will inspire some additional concepts. I'm looking forward to hearing what you think!
How will this concept improve election accessibility for everyone?
I think finding ways for people to relax on election day will improve the experience for every voter.
How well does this concept adapt to the changing needs of different voter communities?
This concept (and some of the small ideas rolled into it) help celebrate that everyone is included and welcome on election day.
Comments
February 24, 2012, 06:00AM
Michelle Lee's reply to Daniel Dore's comment
March 11, 2012, 07:27AM
February 22, 2012, 05:47PM
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February 22, 2012, 05:58PM
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February 22, 2012, 06:01PM
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February 22, 2012, 07:00PM
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February 22, 2012, 08:03PM
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February 22, 2012, 08:25PM
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February 24, 2012, 08:29PM
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March 01, 2012, 03:53PM
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March 08, 2012, 10:32PM
February 28, 2012, 04:27PM
Ashley Jablow's reply to Daniel Dore's comment
February 28, 2012, 04:39PM
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Ashley Jablow's reply to Daniel Dore's comment
February 22, 2012, 09:40PM

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