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The Challenge

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How might we design an accessible election experience for everyone? Read the challenge brief

Concept

Relax!

During the Inspiration phase, I was struck by one thought: voting seems to be stressful for everyone, regardless of your abilities or needs. How can we help people relax on election day?
This concept is really four small ideas wrapped into one. My hope is that each tiny idea will inspire all of us to keep building and growing these ideas into distinct solutions.

So, how can we help everyone relax on election day?

Make it ok to slow down: Across the board, people in the Inspiration phase said voting made them nervous. I remember one inspiration mentioned a person wanting to rush through the actual voting process because he or she was worried they were taking too long. This had led the poster to be concerned that maybe they hadn't voted correctly. How can we design concepts that make it ok for folks to slow down, take a deep breath and take their time? What if we could reframe the waiting process for folks in line so that the people voting didn't feel like they were inconveniencing everyone behind them by taking so long?

Make it fun to wait in line: Building on this, I was inspired by posts about waiting in line, either at Disneyland or the Apple Store. Again, how might we reframe the waiting in line experience so that it doesn't feel like a queue you just want to get out of, but a gathering of a community that's choosing to participate in something meaningful, fun and worthwhile? I've drawn a clown for this, which might not be quite right, but how could we make waiting more fun?

Make it ok to ask questions: One additional thought came to me when I read through inspirations: people are nervous to ask for help. Of course, a big component of our challenge is thinking about supporting independent and private voting for everyone, but I don't believe that asking for help runs contrary to this. What if election officials and poll workers saw themselves more as high-end hotel concierges on election day? How can we make it ok for voters to ask for assistance, just as you might ask a concierge to make your dinner reservations when you're on vacation?

Make it social - but special: This is really two ideas rolled into one. On the one hand, elections can be social. They're something we participate in together and we even saw during Inspiration that voting in some countries is treated like a national holiday. On the other hand, I really think it's important to celebrate that each voter's vote is special. Even more so, the way in which each voter votes is special. Each voter may need a different technology or tool to cast their ballot in a way that fits their needs, their's is still a vote worth counting and celebrating. What if we could pass out 'I Voted' stickers that didn't just say you voted, but that you did it your own way?

Hopefully these idea-starters will inspire some additional concepts. I'm looking forward to hearing what you think!

How will this concept improve election accessibility for everyone?

I think finding ways for people to relax on election day will improve the experience for every voter.

How well does this concept adapt to the changing needs of different voter communities?

This concept (and some of the small ideas rolled into it) help celebrate that everyone is included and welcome on election day.

Comments

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February 24, 2012, 06:00AM
Like Concierges: People who sign them up could be dressed up... or people can approach them in line (dressed up / in uniform) and get there names to check in.

Have volunteers approach people in line, and they can ask them if they'd like to see a menu --- which is the ballot, in a folded menu.
(so, it's the asking questions component, they're just offering up information.)

You could have vendors / caterers there... Starbucks there while you wait, or Cinnabon. Anything that's not a full meal...

Get donations/sponsors for bigger areas -- so you could have fountain drinks and/or snacks there.

Have music playing in the background.

Have TV screens/projection TVs - playing something.
February 22, 2012, 05:47PM
Hey Ashley , i agree and have been thinking of the same. Waiting in long lines and stress is something very common phenomenon and the anxiety/nerveous ness around it as well. While working around same - i have been thinking what if distracts people from the main objective and if it does how can it lead to better experience and people feel that they missed something if they dint go to vote 'socially/culturally'. I personally feel making it a better experience might encourage people to ignore few irritants and enjoy the spirit of democracy . I would like to build on this even though it sounds like a Cindrella tale to begin with ; ) cheers !
Mamta Gautam's reply to Daniel Dore's comment
February 22, 2012, 05:58PM
For example -for a competition i considered places like bus-stands, hospitals, airports etc where one tends to wait. In order to make it fun and distract people from continuous wait/stress -i designed /proposed TALE TILES -basically a reflective surface tile ( modular) in which people can see themselves in different distortions and enjoy and engage/ tease there fellow beings etc and have a good laugh over themselves ( the competition was under the theme 'ACTION OBJECTS - when you look at an object what action do you do intuitively, the proposed tiles explored the reflection property of steel and we all enjoy a quick glance in the mirror if the time and place permits ; P)
Ashley Jablow's reply to Daniel Dore's comment
February 22, 2012, 06:01PM
Yes! That makes me think of mirrors near elevators. I remember hearing that buildings install mirrors next to elevators because it makes the wait more bearable. Interesting thoughts Mamta!
Vincent Cheng's reply to Daniel Dore's comment
February 22, 2012, 07:00PM
Agreed, love how you reframed through this concept Ashley.

It'd be great to have elections where you can vote at the pace that's right for you, feel supported by friendly helpers in making your civic contribution, and the before/after-vote period is a time of fun & celebration!
Catherine Muller's reply to Daniel Dore's comment
February 22, 2012, 08:03PM
Love the build on so many inspirations to celebrate voting and foster community around the process. The concierge idea is also a great one---possibly playful and fun customer service along the lines of Southwest Air? At a basic level, voting locations could provide refreshments donated by local community businesses. Ideal entertainment would be a celebration of democracy, promoting civic pride in a party and issue-neutral manner, preferably in a graphic or interactive medium. I think of a live feed ticker or image depicting the number of votes cast and where (locally and nationally), or a dynamic flow of voting stories or ideas represented in an engaging way, a la Ink Factory http://inkfactorystudio.com/.
Ashley Jablow's reply to Daniel Dore's comment
February 22, 2012, 08:25PM
Oooh Catherine I'm loving where you're heading with this! Maybe we'll see some new concepts from you that build upon mine? :)
Marti 's reply to Daniel Dore's comment
February 24, 2012, 08:29PM
What about access to iPads, laptops or work stations where one could feel better about stepping out of the office to take the time to vote that way they wont feel so rushed in the first place.
Karthik Hemmanur's reply to Daniel Dore's comment
March 01, 2012, 03:53PM
Providing food and refreshments is an excellent way to motivate people to come down to the voting stations. Also, bringing a wholesome festive atmosphere to the voting stations would be amazing- like music, magic shows, etc... Lets CELEBRATE voting!
Charles Bice's reply to Daniel Dore's comment
March 08, 2012, 10:32PM
I like the idea of having the tiles, but what about centering them around national pride. In several governmental offices, there are paintings and art installations that are specifically associated with national pride and the feeling of being a citizen. While this might require work that would be better spent in a more functional way, such as manning the voting booths, I believe that it could work. Make voting day and the days preceding nationalistic in nature. It is the utmost expression of citizenship to be involved in government and unfortunately a lot of people have lost that feeling. If we could reshape the perception of voting from something you need to do to something you want to do, I think this could rapidly change the voter involvement. In the days preceding, student artists from each area could submit art work, poetry, art installations to each voting station to be put on display to entertain and encourage those that are waiting to vote. If the voters see that there are students, most of which can't vote, that think so highly of voting as to visually represent it, they will spend more time weighing their options and being deliberate about their decisions, putting nervousness to the side and truly becoming more involved in the voting experience.
February 28, 2012, 04:27PM
Nothing of substance to add I'm afraid; I just wanted to say I really loved the pic and it made me smile!
Ashley Jablow's reply to Daniel Dore's comment
February 28, 2012, 04:39PM
Thanks Mark! I like to think that if I can draw something, anyone can :)
February 23, 2012, 02:51PM
Congrats on this post being today's onsite Featured Concept!
February 22, 2012, 09:39PM
Hello Ashley, although there are possibilities of voting from home, I like that we create concepts bringing people together during such a collaborative event. How about creating a small voting booth for kids as well? It might be beneficial to teach about the democratic process and make everyone feel special.
Ashley Jablow's reply to Daniel Dore's comment
February 22, 2012, 09:40PM
I suppose you can never start too young! :)
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