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Informative, responsible and fun series of tv commercials in India

India has been continuously struggling to make the election process, fair ,accessible and participatory. We are known for being filmy and melodramatic. Continuous series of T.V. commercials connected well and triggered an effective involvement. The entertianment industry trigerred by radio( which has its reach in every nook and corner of an Indian village) grew manyfolds with Television invasion.It is difficult to imagine any slum ( forget household ) in India without television. The same mass appeal of this medium has been effective in election campaigns in last two decades.

The tv commercials are informative, educative and target the masses of the country . The series would address different issues from -WHY TO VOTE -HOW TO VOTE and the IMPACT of every single vote.
The same has been successful in motivating people and make them understand the significance of every vote in democracy. Helped people get over mental blocks and take that extra neccessary step which is every citizens right.

One could take inspiration from mass appeal of the medium and utilise the same for reaching people with disability - first to motivate and then to facilitate the same .

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