The Challenge1171 followers
Climbing Mount Everest, one step at a timeLet's enrol organisations in a fitness challenge to climb the equivalent height of Mt. Everest (and other similar challenges), a total of 58,070 steps, by walking, running, biking, taking the stairs. Also, add a competitive &/or fundraising element.
Recording & Measurement
The steps could be measured by a simple device as a pedometer, or a mobile app created for the purpose. We could even explore the idea of a live 'leader-board', constantly updating the team progress.
Examples of other challenges
Once the organisation/ community experience and celebrate their first analogous achievement, they can move on to other exciting goals, such as climbing Mount Kilimanjaro (38,680 steps) or the Seattle Space Needle (1,164 steps), or the Big Ben (632 steps), or maybe the Sydney Opera House (425 steps)!
Imagine if we could walk circumnavigate the globe (80,016,000 steps). And who knows, one day we might even walk to the moon (533,935,767 steps)!
Type of groups
- The entire organisation (spread across the globe) could commit to a big challenge.
- There could be different teams/ units within an organisation competing against each other.
- We could even have different companies entering some sort of corporate challenges to see who reaches the summit first.
- Thinking bigger, we could even open participation to different communities
Scenario 2: Apple and Microsoft, or Google and Facebook, commit publicly to a global corporate challenge to see who can circumnavigate the globe first. An online leader-board measures and updates progress for the world to see! They also commit to supporting a global charity with the total funds collected during the challenge.
Or this could be an internal challenge between the teams at IDEO.org and OpenIDEO.
Scenario 3: Say.. an office or team of 5-10 people want to collectively run a marathon a week... can they plan a tiny bit in advance and beat last week's time?
Scenario 4: Or how about an Ironman triathlon.. some can swim, some can cycle and some can run.. they just enter their efforts into a central app/website and they become fitter as a group, taking a real collective sense of pride in each others' improvements.
Points and Rewards:
Organisations can create their own challenges and points system. For example, if the entire team/ unit participates in the challenge, bonus points are rewarded. Teams can recognise weekly champions, create buddy systems, award badges etc.
Note: And in terms of honesty, we could get them to click pictures or scan QR codes, but I feel for this concept - it'll be best to trust the process and the participants!
Additional questions for the Refinement phase (as suggested by Bupa)
1. What sort of organisation could deliver something like this concept?
This could easily be adopted by a range of organisations across sectors (Examples: Bupa, Google, Facebook, IDEO, WHO...)
2. What technology if any is needed to deliver it?
A pedometer or an app would do the trick.
3. How would users find out about it?
If it's an internal challenge, it would be easily communicated through internal communication channels (newsletters, team meetings etc).
If it's an open challenge, a simple website with a good explainer video and existing social media channels.
4. How might this concept be scaled to reach maximum users?
By having a dedicated website and app created for this concept. This would have examples of challenges, supporting materials, tools for recording and measurement, and possibilities for sharing scores, stories and achievement!
5. Who would be prepared to pay for this?
The website and/or app could have a few main sponsors to bring the idea to life (such as Bupa and IDEO). We can have local champions to manage websites for different cities. There are also possibilities of attracting potential sponsors to generate advertising revenue. All funds collected as a result of the challenges and the advertising will be directed to local charities and relevant causes.
How might you design a small experiment around your concept that would mobilise action?
2. Run one 'open challenge' : Promote the website on OpenIDEO and in personal networks, and measure response rate and action.
3. Run one 'closed challenge': Get one organisation on board (maybe IDEO and/or Bupa) and gather insights.
Good Case Practices:
A great example of a similar initiative that has been successful is the Global Corporate Challenge: http://www.gettheworldmoving.com
Another good example is 'City Peaks': http://citypeaks.co.uk
There's a simple website + clear measurement system + great visualisation. Moreover, it's tied in really well together. The main difference in the concept is focus on the individual vs. collective achievement.
We could have a similar initiative supported by Bupa. This would help build a solid brand for the challenge and make it easier to scale!
Are you ready? We can totally do this, just one step at a time!
How might your concept be designed to scale and spread to reach as many people as possible?
(Note: The website/app could be funded by Bupa or other local institutions)
Another idea could be to partner with gyms. This would make it easier to gain more steps. ("Hey, the city is quite busy. I'll just head over to the gym during lunch and bank 3000 steps for us).
A sponsorship or customised pedometers would make it easier to jump right in.
What would be amazing is to create open challenges, using models such as OpenIDEO. We could mobilise entire communities, and not stay restricted within an organisation.
We could definitely use elements from the 'Gamify Microexercise' concept posted by Johan (http://www.openideo.com/open/well-work/concepting/gamify/) and use existing social media channels to spread the word, give points and bragging rights.
What are the benefits of your concept for the individual and the employer?
- Getting fit by integrating exercise in their daily routines
- Greater sense of participation, belonging, and teamwork
- Boost in morale and self-esteem by setting and achieving goals
Imagine the stories we'll tell ourselves with this newfound perspective and shift in attitude: "3 new clients this month? Easy. If I could climb Mt. Everest, I can do anything".
Benefits for the employer:
- A healthier and more active workforce
- Increased teamwork and participation (without running an offsite team building retreat)
- Employee engagement and higher retention
- Higher productivity and lower absenteeism
- An organisational culture of commitment and achievement
Benefits for society:
By linking the achievement of goals to fundraising targets (like a marathon), additional financial resources are made available to local charities or causes.
What might the impact of your concept be and how might it be measured?
- Health & Wellbeing: Offer a basic health check-up pre-challenge, and then organise quarterly or bi-annual health camps.
- Employee engagement and teamwork: We can get a sense of this through team-meetings or individual meetings.
- Retention rates: This would be a good indicator of cohesiveness and commitment. (If I am focused on achieving the final summit of Mt. Everest, I am probably not thinking of moving on just yet).
- Absenteeism: This should definitely translate into fewer sick days overall.
- Productivity & impact on organisational goals: Given this creates a sense of analogous achievement, it would be important to measure how this translates into overall productivity and achievement of organisational goals. The commitment to success is definitely contagious!
17 people have evaluated this Evaluation Results
Is this concept addressing clear health needs for users?
|Indeed! It’s addressing an unmet need in a new way|
|Yep – it’s addressing a need but in an already crowded space|
|It’s not clear to see how this idea would significantly improve people’s health|
Overall how do you feel about this concept?
|This concept rocked my world|
|I liked it but prefered others|
|It didn't get my overly excited.|
Does this concept feel like it could potentially be sustained as a business or movement over years rather than just months? Does it feel like it will continue to be relevant in the future?
|This concept has enough momentum to stand on its own two feet and remain relevant for years to come|
|It’s not clear how long it would take for this concept to stand on its own feet or how it will continue – but there’s reason to feel hopeful|
|This concept may have trouble sustaining itself in the long-run and stay relevant|
How easy would it be for people to get involved and improve their health with this idea?
|Very easy. It's clear how people could get involved quickly in this concept|
|I'm not sure if I can grasp how people could get involved easily|
|It seems challenging for people to get involved quickly in this concept|
Does this concept have the potential to reach large numbers of people?
|Sure. I could imagine this would spread like wild fire|
|It's interesting but feels like it would be slow or challenging to grow|
|It seems somewhat limited in scope|