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Cradle to Cradle

The principe describes, how products can be designed, that its materials can be used again and again without a loss of quality. The materials will either be kept in an continuous technical circuit or they are returned as biological nutrients in a biological circuit. The term Cradle to Cradle was marked by the german chemist Michael Braungart and the american architect William McDonough.




„The Cradle to Cradle method of production is in direct contrast to the “Cradle to Grave“ model in which material flows are formed without any conscious consideration of protecting resources. Rather than attempt to reduce the linear material flows and present-day methods of production, the Cradle to Cradle design concept envisages their redesign into circular nutrient cycles in which value, once created, remains of worth to both man and nature.“


www.epea-hamburg.org




Braungart and McDonough advice companies how they can change over their production flow to Cradle to Cradle or they help to implement this principe at the beginning of a design process.

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