Johan Löfström

"Buy less crap – work little less – live more – feel richer"

Extremely creative mind with speed, positivity and cris-crossing between many different interesting topics at the same time.

I am trying to live extremely green and with a minimum carbon footprint.

Read my very long testimonial below, if you are interested

Recent Contributions View all contributions

Thumbnail : sketched prototype

Gamify microexercise [updated may 5th]

Please ignore the project proposal below. I suggest that everyone joins 1 or 2 of these gamelik...
Thumbnail : auction

Sculpture auctions

Create open competitions for all students, artists & volunteering teams. Let them build...
Thumbnail : Prototype mockup2


Have you ever been curious about what the other commuters listen to in their earphones? Curiou...

My Recommendations

Join the conversation and post a comment.

  A note explaining why Vishal added Johan to their Team for this idea:
Combining concepts!
  A note explaining why Arjan added Johan to their Team for this idea:
Great contributions, and a different way of looking at things. Much needed to make concepts more complete.

Pierce Gordon

April 07, 2014, 05:23AM

My name is Pierce Gordon, a PhD student at the University of California, Berkeley. As a member of a group in a course at the Information School, we're running a study upon the innovative OpenIDEO community about the user experience.

We found you're a select designer of the OpenIDEO system that has been highly active in the system in many ways. We have selected you because of your active involvement, and expert opinion upon the use of the OpenIDEO website.

Would you like to participate in an online focus group of the website? If so, we would love to participate in a Google Hangout discussion with you, and a collection of up to five other active designers, upon the user experience of the OpenIDEO website.

All of our information will be disemminated to OpenIDEO engineers for the sake of bettering the community you have worked so hard to contribute

Please contact me at, or the OpenIDEO profile, if you are interested. Hope to hear from you soon!

britney florence

January 10, 2014, 11:30AM
Are you interested in going for Java online training course program?Click here for more information...


October 13, 2013, 02:14AM
Given you've been such an OpenIDEO champion, we'd love it if you might join our quest to walk millions of miles for wellness, together:


February 07, 2013, 22:09PM
Congrats on being a winner on our Workplace Wellness Challenge – way to go on your collaboration and concepting!
  A note explaining why Paddy added Johan to their Team for this idea:
Building on the possibilities this initiative could have, with a strong knowledge of prior examples.
  A note explaining why Joana added Johan to their Team for this idea:
The U+ concept was really a +!
  A note explaining why Clara added Johan to their Team for this idea:
maybe we can team work!
  A note explaining why Arjan added Johan to their Team for this idea:
Great idea about the chess club. And I have no doubt there will be more :).

Johan Löfström

November 11, 2012, 15:37PM
10.000 !!! i just passed ten thousand points in the Design Quotient !!! :D haha, elit spammer I am !!! :D

Kris Nair

November 30, 2012, 08:23AM
Congrats Man!

Johan Löfström

November 01, 2012, 21:36PM
Serial entrepreneur, in the crossroads between social, interactive, lowbudget and functional service design.
My recent startups include: web-cast local TV station (+ franchise model, contact me if you are interested in setting up a station in your home town)
Online information project against racism and net-bullying.
Furniture design on-demand-manufacturing (will be featured on )

In the past: owner of concession stand at the local cinema complex. Art Director at ad agencies in Stockholm. Marketing and Trademark Managment of such as Swissair (Swedish branch)
Creative Director of
Artist (painter modern art and pop art) Musician (composer and producer of contemporary digital music)
  A note explaining why Arjan added Johan to their Team for this idea:
As always, I like the way Johan thinks. A valuable addition!

Johan Löfström

March 26, 2012, 17:37PM
I am temporarily helping my brother cut his electricity and heating costs in half, I did it by simply renting half of his house!

Remember that, when you think you cannot do an improvement on expensive heating costs, you could take on a tennant!

Every couple that moves in together will reduce lots of emissions and costs, that once was on each of their apartment. Into one shared cost and carbon footprint. (not always every cost is cut in half, but at least reduced sligthly from the total of 2 persons living in 2 separate places)

In sweden there is record amount of single person households! especially in capital stockholm!
Lots of big private homes that only 1-2 persons inhabit, lots of extra space to heat up. I think we should stop measuring living space in square metres, and instead measure the volumes: cubic metres.
in that way the size could be seen as economical or expensive as opposed to future heating costs. And we could avoid people building too large rooms and too high ceilings, the air volume above 2,5m roof height is extremely expensive to keep habitable in our winters.
Maybe we also could encourage people in old homes to retrofit insulation on the both internal and external of the walls with changing this measurement reform???

Johan Löfström

May 26, 2011, 10:05AM
My personal electricity-efficiency-project is very fun, and seems succesful. I am down to 1,44kWh/day now! (not including hot water heater or central heating, which is powered with a city-wide central hot water system powered by bio fuel)

all my light bulbs are now in only 2W and 7W LED low emission versions from Philips, and i am surprised that their quality and colour tone is very good.
And now it is summertime, so there are at least 16 hours of daylight right now, so the need for artificial lights are minimal for at least 5 months.

And my new computer monitor that I bought at the end of last year seems to use less than 20% of my 14 year old monitor.

The daily average temperature outside is now over 12 degrees, so I restarted my fridge again. However I stuffed half of it full of styrofoam pieces and three big bottles of cold water, to reduce the volume of air the fridge will need to chill. ( It takes less than 2 hours to get it down to correct working temperature )
Also the styrofoam and amount of water is acting as an equalizing agent to keep all the cool energy stay inside the fridge every time i open the door.

my cooking habits have further been perfected, I can now boil eggs using electricity for only 30-40 seconds. It was needed to start eating eggs again, because i did not get sufficient proteins on the experimental vegan diet that I tried. (and i was sick and tired of eating so much beans and nuts)

I also started to eat real butter and use real double cream in the coffee. My guess is that all Low-fat and Light-products are dangerous to peoples health. Especially the types where the real sugar have been replaced with the artificially produced chemical types of sugar.
My theory (and some of the scientists) is that pregnant women and young children should not eat those artificial additives at all, for the sake of their brain growth and not becoming obese and reducing risks of getting diabetes.

Katelyn Stenger

February 20, 2013, 08:16AM
Your lifestyle is remarkably energy efficient and logical. I enjoy reading your posts about experimenting with various diets and lifestyles. Your evolution and lessons are light on my own path to a greener lifestyle. Thank you!

Jennifer Tam

April 27, 2011, 17:27PM
Johan, I'm thinking of one of those climate calcs that estimate how many earths you need to live your lifestyle and I think you must be one of the very few people who only need 1 planet or less to live on :) To simplicity...cheers!

Anuja Singhal

April 21, 2011, 08:13AM
That is INDEED a very long testimonial but a very inspiring one too! I have to confess that I may not be living up to your strap line much (dying of guilt here**) but I definitely feel inspired to start somewhere. It's just probably easier to live up to it in a place like Newzealand than in Mumbai. Just about yest, as I was walking down the street, I had this overwhelming feeling that I am walking in a garbage bin! It stinks, it's dirty, it's crowded and the weather is just not helping. It would be interesting if there could be a way to get the people of Mumbai to adapt a lifestyle that talks about lesser consumption! But as I try hard not to drift away from your testimonial...BRAVO! at your lifestly. you are living role model..and hope you realize that! Cheers! :)

Louise Wilson

April 14, 2011, 13:48PM
Johan, you are an inspiration! I simply love you strap line "Buy less crap – work little less – live more – feel richer" - applaude!

Johan Löfström

April 14, 2011, 13:57PM
Thank you very much! I am getting inspiration from the open collaboration with everyone like you! Please reuse or recycle my motto if you want to! :D

Krassimira Iordanova

April 17, 2011, 21:41PM
Johan, now that I read your profile, I understand your comments on my concept regarding biodegradable waste much better....And I agree with Louise- the line you have is so inspirational and the truth is, I guess, easy to stick to...:-)

Meena Kadri

April 11, 2011, 00:10AM
Reply to your comments on
OpenIDEO loves you too! Who could resist a [prolific] ideator with a whiteboard?
Wondering if your addiction will get worse or better with our imminent
threaded comments feature? Cheers for beaming your inspiration, insights
and ideas all the way down here to the edge of paradise in New Zealand.
Gives me comfort in the global goodness we continue to seek via OpenIDEO.

Demian Repucci

January 17, 2011, 06:12AM
Wow! Insane passion for environmental responsibility! And I thought I was obsessed with recycling! You are the Jedi master if you have your waste down to 1kg a year! I am very impressed! If everyone did even 25% of what you do the world's garbage production would drastically decrease. I love your idea of buying nothing but food for one year. Very difficult I think. But your point is well taken - we all consume way too much stuff! My sense is that you are a sort of performance artist in a way. Your life is lived out in a kind of performance art showing the limitations -and possibilities- of living without mindlessly consuming.
I like it! I like it! I like it!
You are crazy - but an inspiration!
Thank you!.. and keep up the good work!:)

Johan Löfström

September 20, 2010, 11:38AM
I am:
Industrial Designer, Artist, Graphic Designer and Product Developer with a devoted "green focus" and on trying to replace obsolete and inefficient products.

Extremely extreme in my green and anti-consumeristic living pattern.
I am part owner of a design shop that makes products from second-hand-clothing and old flea-market-stuff and so on.

I sold my car in 1999.
I have drastically reduced my electricity bill by shutting off my deep-freezer and sold my tv. My apartment building is heated with bio-fuels.
I try to be way below the european average in all aspects of my carbon footprint and climate impact.
I always walk or ride bicycle within the city. I work from home.
I eat more and more vegetarian food. Try to eat fish instead of meat.
One year I did an experiment when I only bought food (2007 was my personal Buy-Nothing-Year)
I recycle extremely carefully, already when I choose products in the shops.
And as a result I have reduced my total garbage waste to 1kg per year.

I am very careful with my clothes so that they last longer, and try to keep them clean so I do not have to wash them too often.

I do not have any telephone anymore. It was just a waste of time and money.

I never buy a new object on impulse. I very rarely buy new presents for other people, I try to create something unique and special, it gets more personal that way.

Now, if someone will claim that my computer use is a waste, i can argue that my current computer have replaced all of the following objects (and services) from my life :
TV, Cinema, DVD-player, CD-player, Radio, Newspapers, Magazines, Books, Dictionaries, Encyclopedias, Maps, Games, Telephones, Typewriter, Calculators, Mail, Paying my bills, Musical Instruments.
Google Earth and Panoramio and Flickr have reduced my vacations and travelling by a lot. I do not travel anymore to other cities to go to concerts or art exhibitions. (it is much more marvellous to watch TED-talks, Discovery Channel and GreenTV online than it is to fly to Thailand one week each year)

And, this computer is only the third that I ever bought. And I spend a bit more money on them, so that they will last longer. My previous Apple G3 worked perfectly for more than 11 years. I now have a Apple Mini that is extremely small and energy efficient. I still use the same monitor that I bought in 1996!!! (but i am looking for a new one that will be most energy efficient and last many years)

Johan Löfström

April 13, 2011, 14:53PM
I have finally bought a new computer monitor. I went for the one with lowest power consumtion. And I also won a nifty little camera on Development Day for OpenPlanetIdeas : Greenbook project. And this is rechargeable through the USB on my computer, happy days!

Johan Löfström

April 17, 2011, 14:51PM
my monthly utility bill is now well below 60 kWh!!! and costs 33cents per kWh in total. how much do you consume???

Johan Löfström

April 27, 2011, 21:51PM
its a sad day, i am forced to throw away my favorite white sweater. it got ripped in the washing machine on one elbow and was becoming too thin on the other arm to last another wash. (i guess it reached the age of 6 years)

I just wish all people would use their clothes as carefully and with longevity, to cut back just on the top % of over-consumtion of unneccessary clothes, that they have not got time to wear.

but it is a lucky day for another of my old garments, cause it suddenly became my new favorite! ( i will not go out to buy a new sweater )

Kevin Pajak

November 11, 2011, 14:44PM
Did you attempt to repair it? I smell an opportunity to learn how to knit.
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