Knowing that there's more cell phones than toilets in Africa, and that they're an aspirational purchase for families of low income, how can we link this sexiness into toilets?

<A HREF="http://www.tedcor.co.za">Tedcor</A> partners with emerging entrepreneurs whom the company mentors and develops to be able to manage their own businesses. In collaboration with the entrepreneurs recruited from the community in which the service is to be rendered, Tedcor provides the financial management, administrative and business support to incubate these new businesses.

Through incredible marketing Coca-Cola has made people around the world feel happy when they buy a Coke. This video is an example of that. And its been localised by being translated in 30 languages. Telling people to "buy a toilet so you don't get diarohea" won't work. We need to sell a lifestyle choice. We need to use incredible marketing to sell sanitation.