This is a concept Bell, Blythe and Sengers present in their paper "Making by Making Strange: Defamiliarization and the Design of Domestic Technologies" (TOCHI 2005, pgs. 149-173). I created a visualization to accompany the description they include in their paper. "A Food Individualizer would be a handheld device with a small screen that could be used to scan and display the data associated with a particular piece of food. Scanning a tomato, we could see the field from which that tomato came, while scanning a can of Cheese Whiz might take us to the laboratory in which it was produced. Our food would not be just an abstract unit of consumption but a concrete object with its own story to tell." (pg. 167) More broadly, my submission of this idea demonstrates that creative solutions to complicated problems can be found in academic literature!

A media campaign that focuses on dispelling myths about the pain associated with the donation process.