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Sujatha Krishnamoorthy

"Empathize to design; improvise to create."

I'm a user experience designer with a background in Human Computer Interaction.
I am a generalist - part qualitative researcher, part designer and part artist.

I am interested in designing interactive experiences, customer experiences, and very specific instruction design solutions for very specific learning problems. If I can throw in a good brainstorm for a good cause, I'm happy to do that too.

I am a humanist and believe in the human potential. People perform well when you trust them, love them, and give them chances. I am also a believer in renaissance humanism - that being a generalist is a good thing. And that people are capable of learning many skills. Even empathy can be taught.

Hobbies - music composition, caricatures, clay sculpting.
Interests - short films, fashion jewelry, teaching and learning

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Thumbnail : Plantems - Grow, Play, Eat

Plantems - Grow, Play, Eat

Urban families grow vegetable and fruit plants called Plantems with corresponding online avatars that reflect how well the plants are cared for. Many Plantem varieties can be grown indoors. You can see care tips, play games, show off produce and learn recipes online.
April 25, 2011, 12:31AM 362 views 4 comments 3 applause
Thumbnail : Cricket Star ads to encourage South Asian donors

Cricket Star ads to encourage South Asian donors

South Asians have a particularly difficult time finding a match with low numbers of registered donors. But they are crazy about cricket in South Asia (India, Paklstan and Srilanka.) Cricket star based ads sell here. Let's spread awareness and motivate with cricket stars like Sachin Tendulkar.
April 04, 2011, 03:10PM 2015 views 5 comments 15 applause
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My Testimonials

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May 02, 2011, 06:59PM
Sujatha may be a new OpenIDEATOR, but her winning Cricket Star Ads concept perfectly addressed one of the core questions in our Bone Marrow Donation Challenge. We're eager to see what she's cooks up in our Local Food Challenge, and all the other challenges to come!
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