Learning from the repeated success of the <a href="http://www.cityofrochester.gov/publicmarket/">Rochester Public Market</a>, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

Start small with a big effect. Grocery stores already have a good idea started: Push merchandise through recipe suggestions. Popular, repeated suggestions I have seen– Tuna salad (mayo, canned tuna), pasta and jarred sauce, taco night. No recipes have jumped out as especially healthy. Grocery stores also currently offer healthy, pre-cut fresh fruit; saving time but not necessarily any money. I never purchase prepared fruit because it is so expensive; and I have no children or major financial commitments. Grocery store promotional displays have not changed nearly fast enough for the budget and now, health conscious families. It is an easy to implement, low cost solution that has the potential to grow into a bigger, community driven program.