OpenIDEO - FlavourCrusader's Profile

My Design Quotient

FlavourCrusader's DQ graph. The data is written below.

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Inspiration: 373pt
Concepting: 104pt
Evaluation: 12pt
Collaboration: 533pt
Total: 1022pt

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My Challenges

How might we better connect food production and consumption?

How can we raise kids' awareness of the benefits of fresh food so they can make better choices?

FlavourCrusader

"Share the Deliciousness You Made. Join the Crusade."

Since 2010, I've been on a quest to discover:
How do we encourage people to eat their 2 and 5?
How can we help small business compete against big guys?
How do we persuade people to eat in tune with nature?

FlavourCrusader is my proposed solution.

Working with James McParlane, volunteers, farmers and food-lovers, we're making slow but steady progress.

Our mission is to connect farmers and food-lovers to create the future of food.

– Sharon Lee

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The People's Produkt

The People's Produkt helps transform "passive food consumers" into "active food citizens". By being involved in the the food production process (from paddock to plate) the people will help promote too. :p :p :p

April 17, 2011, 10:34PM 580 views 2 comments 2 applause

Jammin' unit

There are many forms of cooking that are pleasurable that take more time and more knowledge. Even basic food skills like fruit and vegetable prep are being lost. Food education on wheels --> public kitchen + nonna + mobile = Jammin' unit

April 14, 2011, 07:30AM 444 views 4 comments 5 applause

FACE YR FOOD

FACE YR FOOD aims to celebrate and connect efforts around food to create larger scale change by: * raising awareness of the various issues * showing people how they can act * making it easy, fun and most of all, delicious (not preachy!) * spread the desired behaviour through online/offline social networks

April 14, 2011, 02:12AM 862 views 9 comments 7 applause

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My Testimonials

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Meena Kadri

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April 03, 2011, 09:47PM

Talk about inspirational! It's been an absolute treat to have you on board the Local Food Challenge. We're looking forward to how you'll help us shape our onwards, collaborative journey.

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