Hi JD I like yr comment on branding, I have a Inspiration along these lines and trend setting etc :)

tool - thought this was where you submit ideas!

Idea for social movement: Make food wastage a crime

Background: supermarkets throw away tonnes of fresh produce: milk, fruit, veg, eggs, bread, meat (and their packaging) every day.

The idea
* lobby government to make food wastage a crime
* tax supermarkets for the food they throw away
* supermarkets to be forced to place their fresh produce stock data in the public domain

The opportunity:
* develop social projects that put food earmarked for the bins to better use e.g. cookery and food preservation classes

* supermarkets to reward customers with free or discounted produce to avoid food waste tax / penalties. Expect there'd be more than you see on the reduced to clear shelves

* food wastage taxes to be be invested in local and seasonal food projects / British farmer rebates (probably illegal in EU I know!)

* apps could be developed using the supermarkets fresh produce data feeds. These could let customers find anti-waste deals in their area and would allow food freshness / wastage to be visualised