Supermarket power

Use the power of supermarkets to raise kids’ awareness of the benefits of fresh food so they can make better choices. Of course parents are the ones that buy at the supermarket, but children have a lot of influence on parents.

Research shows supermarkets have a lot of influence on the buying behavior of families. Therefore, indirectly also on children their eating habits. Fast food chains, school canteens, big food brands, but also supermarkets can affect people in disadvantage of healthy eating* Vinkeles Melchers N.V.S. et al. (2009)
Because supermarkets are so close to their target group ‘families’ and have a lot of influence, this could also be used in an active and positive way to raise kids awareness of the benefits of fresh food. Also for the future customers (now children) of the supermarkets it would be interesting for them to make children aware of the food diversity, to be able to sell their products.

Target on children from 4-6 years who are in the intuitive phase*Piaget’s Stages of Cognitive Development. Because they are old enough to understand, play and react, even without the full knowledge of reading. Besides they are still young enough to change behavior and believe stories without the urge of detailed facts.