When Katie Couric had a live colonoscopy, public awareness was increased and researchers saw a "Katie Couric Effect" where rates for colonoscopies went up for the year following the broadcast. Do the same for the donation process to ease fear amongst the non-registered people worried about the "what if I'm selected scenario."

With the staggering amounts of people in prisons around the world, why not provide a system whereby prisoners are incentivized to register. Prisoners who match someone in need can elect to donate in exchange for time off of their sentence/parole eligibility (criminal history permitting).