Taking advantage of a captive, spiritual audience, promote becoming a bone marrow donor on church fans and pass them out at services for free.

Be the Match can host Tributes & Toasts around the country, where they honor recent donors and invite them to share their story with the event attendees (ie the honorees' friends and family).

The bone marrow donation process isn’t the same as it used to be. The vastly superior technology has been updated, as has the procedure … but we’ve left the brand in past, where images of large hollow needles, long recoveries, and intense pain circulate. Let’s start fresh! We need to educate people - this isn’t your mama’s bone marrow donation process.