It is as simple as it sounds. There are many festivals which are identified around celebration of food. Be it Pongal in South India, Baisakhi in North India or thanks giving in US, we identify festivals with food. The concept is to identify food with festivals. Organize festivals which revolve around the local food in that particular season. These festivals will be a platform to showcase and display fresh farm produce in city/urban markets periodically. This will help bring the local farmers into lime light and also educate people on how food that we consume is produced locally. These festivals can also give away small saplings of fruits and vegetables plants which can be easily planted in a kitchen or any backyard.

Be it 15 or 50 years old, every person today accesses Facebook atleast once a day. Concept is to start a campaign on Facebook which spreads awareness on the myths and facts about bone marrow donation This campaign can also give details about bone marrow donation centers and camps. Concept is not only to show how important bone marrow donation is but also how Cool it is!