Young people are involved into a design challenge for their best fresh-food package. The challenge has the aim to understand how they feel the fresh food and how they want to see it on the shelf.

Sport Superstars tell their own experiences with fresh food and they become SuperFresh-Stars!

When you have to sell something you need to know it and you have to describe benefits and pros. The goal of the "Healty Market" is to make groups of young people engage in a real fresh-food-sale (location could be a corner into a real supermarket) where they can become fresh-food-evangelists and, at the same time, earn some $ from % of the sales they push.