Sathyan has 4 years of industry experience in Contextual Design, User Experience Design and Interface Design in the field of Rural Indian mobile VAS, Mobile applications and services, and Social Web. He has also created strategies for online promotion and social media for web businesses and managed execution to increase business profitability.

He is learning how ethnographic methodologies could help understand people to design services/products for the BoP. He has also conducted ethnographic studies to create commercial marketing strategies for a new age medical device.

He is passionate about understanding the innate user needs and developing business solutions by leveraging the latest technological advancements in Mobile telecomm and Social web.

Specialties: User Research, User Experience Design, User Interface, Mobile Services and Voice based Application Design.