Lori Bitter

The Business of Aging

My areas of expertise are:

Design for older adults

Lori Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years. Prior to that she led client service for Age Wave Impact. She has been featured in Forbes, on CNBC, was named to Entrepreneur Magazine’s 100 to Watch List, and is a Next Avenue Influencer in Aging. She authored a book, “The Grandparent Economy” and is leading a multi-client research study for the second year, "Hacking Longevity - a three generation look at life after 50."