I’m a senior strategist that has spent the last 9 years working on and leading various strategic projects for clients across numerous strategic disciplines. These clients include Nike, Netflix, Warner Music Group, EE, RAF, The University of Oxford and many more. This has included leading strategy across a wide range of industries and briefs, but with a speciality on product/service design. I’ve developed and launched a nationwide digital skills service. Formed part of a design sprint on Loneliness in London. Created a strategic approach for the UK Police’s use of social media. Launched Netflix originals. Developed a financial capability service. Ran organisational design strategy for both Warner Music Group and the RAF. Led research for Nike on their approach to sustainability. As well as having opinions featured in Contagious Magazine, The Guardian, the BBC and more.
